A day in the life of Riverford Organic franchisee Stephen Spears who owns the franchise for Brighton and Hove. The film follows Stephen on his rounds and then at a local show where he sets out his stall and rustles up a tasty curry in a bid to win new customers. The film is pitched at potential franchisees and commissioned by Riverford Organic for that section of their website. It was produced by Matt Pigott whose company MP-PR specialises in franchisee recruitment . Much of Matt's work for his clients consists in producing resonant, meaningful case study content and Matt immediately saw the applications of the photo film format to this area. It was Matt who successfully pitched the idea to Riverford Organic.