 The Chartered Institute of Management Accountants - is a leading membership
body that offers an internationally recognised professional qualification
in management accountancy, which focuses on accounting for business. CIMA
was voted a UK Business to Business Superbrand for 2007/2007 by the UK
Superbrand Council, an independent senior panel of judges. Since winning
CIMA as a client in 2004, my photographic commissions have largely consisted
in portraits of members and students which figure as ‘case studies’
in CIMA promotional literature. Naturally enough, CIMA has focused on
those students who are working for leading UK brands. Recent shoots have
included staff members of Jewson, Topman, Innocent Drinks, Aston Martin,
Diageo and Nintendo. Bright young things that they are, encouraging them
to go the extra mile for an arresting and unusual image is rarely a chore.
Increasingly CIMA are putting much greater emphasis on these images and
they are seen as being integral to the reassertion of the vitality of
the CIMA brand. The selection that follows are some of my favourates –
commonly not, I should add, the ones that make it to publication.
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